CNNIC's 2006 China Blog Research Report < China Internet ProjectㄩA Research Website >

CNNIC's 2006 China Blog Research Report

Author : Source : Date : 2006-12-22

China Internet Network Information Center (CNNIC) recently released "2006 China Blog Research Report", which has drawn many Internet researchers great attention. Many thanks to Ashley Esarey, assistant professor of Comparative Politics at Middlebury College, who provided with the English version of CNNIC Report, translated by her student research assistants. We have proofread the translation, revised a few sentences and added the table of contents to the file. The Chinese copyright belongs to CNNIC and the copyright of English version belongs to Ashley Esarey and her student. But if you may quote something from this version, please specify the URL ( http://www.wipchina.org/en/).

2006 China Blog Research Report

Contents

1.  Overview................................................................................... 3

1.1       Background of Report............................................ 3

1.2       Key Definitions....................................................... 3

1.3       Methodology of Research...................................... 4

1.3.1     Telephone survey........................... 4

1.3.2     Online survey.................................. 4

1.3.3     Important Clarifications................. 4

1.4 Key points.................................................................. 5

2. Size of China＊s Blogger Market................................................... 6

2.1 Blogger Scale............................................................ 6

2.1.1 Total Blogger Amount......................... 6

2.1.2 Number of Active Bloggers................. 6

2.2 Blog Scale................................................................. 7

2.2.1 Total Number of Blogs.......................... 7

2.2.2 Amount of Valid Blogs.......................... 7

2.3 Blog Reader Scale................................................... 7

2.3.1 Total Amount of Blog Readers............. 7

2.3.2 Amount of Active Blog Readers........... 8

2.4 Changes in Scale of Blogs over Time........................ 8

3. Degree of Blog User Satisfaction................................................ 11

4. Analysis of Bloggers.................................................................... 12

4.1 Analysis of Blogger Motives....................................... 12

4.2 Analysis of Blogger Values........................................ 13

5. Analysis of Blog Profit Model........................................................ 16

5.1 Advertisements on blogs............................................ 16

5.2 Mobile Blog................................................................ 16

5.3 Publication of blogs.................................................... 17

5.4 Value-added charge................................................... 18

5.5 Independent Domain Name (IDN) Blogs...................... 18

Acknowledgement............................................................................ 20

The whole file can be downloaded here:

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CNNIC's 2006 China Blog Research Report (680K)

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